There are two types of concepts: low concepts and high concepts. // May 11, 2010 at 7:11 pm. Literary agent Danielle Burby of Nelson Literary Agency is an aficionado for high concept books. YouTube’s tagline is “Broadcast Yourself,” and their pitch is “Flickr for video”. Seriously, no one – we might need to look into that. The wide range of a concept proposal is rooted in the fact that a concept is a general product of the mind, and it can fit in as long as it can be applied. Hollywood has used and perfected the art of the high concept pitch. For example, the film Alien was promoted as ‘ Jaws from space ‘ and Hotel Rwanda as ‘ Shindler’s list in Rwanda ‘. And that’s a … I have come up with this to explain to my friends why I paid almost $500 for a vacuum. “Dyson is the iPod of vacuum cleaners”. I’m still learning that particular lesson. Non-High Concept projects can't be sold from a pitch because they are execution driven. Marc Hedlund A high concept story has three key elements: It is easily explained. The simpler the better for me. The marketing corporation invited the public to pitch their business ideas in 25 words or less in the comments of the Facebook announcement post. I’m hoping that a little clarity will help make up for the fact that no one knows how to pronounce “Jowba” at first (um it rhymes with “cowba”). The rest of the elevator pitch should be devoted to your traction, social proof, team, and market. Here are a few famous examples from Hollywood: Backdraft: Top Gun in a firehouse; Ghost: a man dies and becomes his wife’s guardian angel Again, here are two examples, one a classic movie and one contemporary: Back to the Future – The title alone of this 1985 movie grabs your attention. // Aug 14, 2010 at 1:50 pm, […] existing schemas to put the world in a wardrobe. 5% of queries are "I must read more" (offering something completely new or a completely new take on something—this is where high concept lives for the most part) "High concept is not required to get published." How about using the favorite folktale “The Three Bears”? First, the pitch is the perfect tool for fans who are spreading the word about your company. It is event-driven. Literary fiction, for example, is generally not high concept. Can I test out ours? Make clarity is the number one priority. A high-concept pitch lays out the entire story — premise, promise, and execution — in one simple sentence. // May 19, 2008 at 2:41 pm. Hint: It’s more fun if you use Announcer […], “It’s Friendster for Dogs”: The High-Concept Pitch | Bootstrap Secrets Third, the pitch probably isn’t your company’s tagline. High-Concept Pitches for Startups « The Pursuit of a Life high concept document is to try to get a meeting with a producer, the chance to “pitch” the game. They want a twist on an idea, something that will make it more commercial and compelling. Once you learn what a "High Concept Idea" is and how to create exciting story "Loglines" for your work. Jitendra I see your point, but what if the “Facebook” analogy accurately describes your product? The most important thing about a pitch is that it's clear. The applications for writers are endless. Unlike a UVP, a high-concept pitch is best used in conjunction with something else that sets the right context such as an elevator pitch. We may receive a commission for purchases made through these links. Keep your chest high, shoulders back and smile when meeting someone and delivering your pitch. It would mean we have differences that are important to our users. For example, Dogster promotes itself as “Friendster for dogs” while Bookswim describes itself as “Netflix for books.” It’s called the high-concept pitch. It can be used in architecture and designs, engineering and infrastructure, and even in the business plan and marketing plan. It should communicate rapidly and clearly the idea of the game—to whet her appetite and make her want to hear more about it. Second, you easily put yourself in a category and you have to do that right … All online video sharing solutions could pitch “Flickr for Video”. It’s a bit of an oxymoron: BACK to the FUTURE. Ethos Blog » Blog Archive » IA Information Architecture Deliverables It’s called the high-concept pitch. // Jun 2, 2008 at 2:13 pm, I’ve recently heard this called the “escalator pitch”: A high concept game document functions as a proposal or 'game pitch' for your entire game. Summary: A high concept pitch distills a startup’s vision into a single sentence. “NewsCred: The Funded for the Media Industry.” We also use “NewsCred: the Last.Fm of news”, the latter referencing our plans for a recommendation engine. A high-concept pitch usually builds on other familiar concepts to quickly get an idea across and make it easily spreadable. If it is not clear and the person listening to the pitch does not understand it, the whole point of pitching the business is lost. The classes that I taught were about the writing aspects of the process, not the pitching part, but after I taught a new class, Writing Concept First, there was a surprising result; one of the students who had been unsuccessfully pitching a romantic comedy found his concept, went to pitch and was immediately asked for the script! There’s an old-school trick to selling ideas to movie executives. In the three examples just given, each of them has a clear hook that leads to a high-concept premise line (the "premise line" will be the subject of a later post). We are in the process of re-appropriating our service deck for SoundStation.com, it will be relaunched in the next 6 to 8 weeks. VentureHacks in their e-book “Pitching Hacks”. A pitch for book 1 might be: Cammie Morgan can hack a computer, tap a phone, and kill a man in seven different ways—but when she meets an ordinary boy who thinks she’s an ordinary girl, it may be her most dangerous mission yet. Great post! “Summarize the company’s business on the back of a business card,” says Sequoia. That is an example of a common pitching technique and not what defines High Concept. If you’re lucky, you can find a pitch that’s also a tagline, e.g. There’s an old-school trick to selling ideas to movie executives. High concept pitches for startups. I want to watch that!” or “Why didn’t I think of that?” Here are some examples: What if a boy found out he was a demigod?— Examples: YouTube: “Flickr for video” Aliens (movie): “Jaws in space” Dogster: “Friendster for dogs” The high-concept pitch should not be confused with a UVP and is not intended to be used on your landing page. “It’s like iTunes for online applications”, although depending upon who we’re talking to we might use this one…, “It’s like Salesforce.com for everyone else”, Micah Elliott A concept statement can be used to pitch an idea. For example, “Facebook for kittens.” Okay I made that one up, but hey, everyone loves kittens. Concept. High Concept Stories. I am the only Broker to literally service the entire state of Illinois. After much thought, I believe our high concept pitch will be “SoundStation is like a greencard for immigrant music downloads”. A high concept pitch distills a startup’s vision into a single sentence. so it doesn’t work outside your niche. We only suggest products we’ve reviewed, and in many instances also use, in order to help you make the best choices. Cisco’s “We network networks.” But don’t worry if your pitch isn’t a tagline. The high-concept pitch was also popularized as an effective pitching tool by Venture Hacks in its ebook, Pitching Hacks. Investors use the pitch when they tell their partners about your startup. High concept is just that—a film that appeals to a wide audience. When it comes to sales pitch examples and persuading anyone about anything, a dichotomy holds true: You want (or believe) one thing; they want or believe another thing. It’s called the high-concept pitch. We use cookies to ensure that we provide you with the best experience on our website. Good ones boil it down to a high concept pitch. My only comment would be to make sure you’re got TWO Hollywood pitches…sometimes your audience doesn’t know what one of your references is, and then you’re screwed. As a bonus, it also works well on your mobile phone so that your passwords are always within easy reach. Examples of High Concept Fiction The definition of high concept fiction comes down to a story’s premise or logline. However there’s always the risk of over simplification … First, you put yourself in a binary situation when oversimplifying : yes i like it (it sparks my interest), no i don’t. In Hollywood, every movie starts out in the form of underlying material, such as a novel, a screenplay, a comic book or even a great idea. A high-concept pitch lays out the entire story — premise, promise, and execution — in one simple sentence. // Feb 26, 2009 at 2:50 pm, […] Venture Hacks blog teaches us about something even smaller and tighter — the high-concept pitch. The High-Concept Pitch. Customers use the pitch when they rave about your product. X of Y can be used when they are different products like: “iPod of vacuum cleaners.” It doesn’t mean you are not original. This site contains affiliate links to products. It doesn’t matter that you haven’t thought through all the details. The idea is to boil your message down to a short phrase that references existing, successful products. If you know Jaws, you can easily imagine what Aliens must look like and if you’ve seen Schindler’s List you know what to expect from Hotel Rwanda. However, these stories often contain more character development and nuance than their high-concept counterparts. “Nationally regarded as Illinois Farm and Lake Expert. Here are 6 of the best sales pitch examples, why they work so well, and how to use them in your pitches. It’s easy to get lost in a really slick video concept. The pitch combines the building blocks by using analogy, synthesis, juxtaposition, combination, whatever; e.g. This is a 4 page Indesign template designed for video game development. When considering your camera angles, opening shots, and soundtrack, you can lose track of why you created it in the first place.. Knowing how to pitch a concept is being able to pair a concrete benefit to each stylistic decision you make. A high concept pitch is easy to remember, quick to understand, fast to pass around, …. Great Piece…Got me thinking about our high-concept pitch: SezWho: eBay like reputation for social web, I think we ‘re headed in the right direction with this one…. Examples: // May 22, 2008 at 10:47 am. Think “Jaws in […]. Ethan Bauley This one-liner pitch originated in Hollywood, where producers use them to pitch their newest productions. But only High Concept projects can be sold from a pitch because they are pitch driven. However, this does not impact our reviews and comparisons. This can be applied to marketing and sales of products, services and assets. Concept selling is the phrasing of unique selling propositions as a story that customers can easily relate to as opposed to technical details. If you can come up with a high concept idea, you increase your chances of success. HIGH CONCEPT GAME DOCUMENT TEMPLATE. (See: http://venturehacks-dev.mystagingwebsite.com/articles/high-concept-pitch for an explanation of high concept startup pitches)…, A Writer’s Dozen: Eleven Ways to Get Story Ideas » Inkpunks No, but the more of them you have, the more likely you will have a strong high concept. A high concept document is typically one page long and summarizes the basic concept and key points of a game. We considered using “Facebook for schools.” It would not mean we are not original. — INCLUDES Here, she offers her best tips for whetting a pitch for a high concept book to a razor-sharp edge. A high concept pitch allows an executive to immediately visualize the entire movie. So the series premise is high concept. Thanks for the constructive perspective folks, appreciated. // Oct 15, 2010 at 9:08 am, […] is better IN SPACE, from PIGS to JAWS to LOST to DANCES WITH SMURFS. // May 20, 2008 at 6:39 am. My marketing program is the largest and most pertinent for mini farm and lake properties.-How long have you been using this pitch… A high-concept pitch lays out the entire story–premise, promise and execution–in a simple sentence. It’s like a super-condensed elevator pitch. In this 10-minute episode of Rough Draft with Demian Farnworth, you’ll discover: Rainmaker.FM is the premier digital marketing and sales podcast network. Story ideas, treatments and screenplays can all have High Concept premises. (this is an absurd example, but if “Firefox of Media Players” doesn’t work for someone explaining Songbird, you need to have “Open source Windows Media Player” in your back pocket). Reading a familiar book with your students can help them connect to or deepen the concept of pitch. It is intriguing. But it gets worse — if your audience doesn’t recognize Firefox but does recognize WMP, you probably shot yourself in the foot with the words “open source,” which most people still assume means “free”… and come to think of it, I haven’t paid anybody for my copy of Firefox. A concept proposal can be applied in a multitude of ways. “NewsCred: The Funded for the Media Industry.” I like brevity, but I don't like the high-concept pitch. Studios know high concept films put people in the seats. A concept statement is an idea that gives a strategy, plan or design its meaning, purpose, direction and depth. Low Concepts. What are your favorite high concept pitches? Copyright © 2006–2021 Copyblogger Media LLC, One Ridiculously Easy Blogging Ingredient that Satisfies Hungry Prospects, The Two Most Important Words in Blogging, Persuasion, and Copywriting, A ‘Big Blog’ Strategy Anyone Can Use for More (and Better) Traffic, 5 Elements that Build a Roster of Terrific Clients, 13 Logic Mistakes that Make Content Marketers Look Irresponsible, 3 Simple Copywriting Techniques to Get Your Customer ‘Beyond’ the Buy Button, How to develop a spooky-good original premise, Ways to twist traditional ideas to create stunningly new ones, How to widen the scope of a high-concept pitch to attract the largest audience possible, What can happen when you merge completely different ideas, The two-word question that promises great high-concept pitches. First, the pitch should be brief: one short sentence is perfect. // Jan 9, 2011 at 1:06 am, […] Hacks have a great article on the art of the High Concept Pitch. The press uses the pitch when they cover the company, e.g. The following are illustrative examples. It leaves out so much it becomes ambiguous, possibly with unintended consequences. For instance, the movie Aliens was promoted as “Jaws in space!” And some smart emerging companies have also used high concept pitches. What is your 30-second pitch? Do you have to have all seven qualities for an idea to be high concept? High-concept fiction builds out from a simple, irresistible idea. It’s that book or movie that you hear about and think, “Yes! what is high concept the ‘movie pitch’ explanation of Quora? High concept pitches are great communications tools but they start to fall apart when the linkage being described is tenuous as best. We agree—every startup should have a high concept pitch: “The Firefox of media players.” (Songbird), “Massively Multiplayer Online Learning.” (Grockit), “The entrepreneurs behind the entrepreneurs.” (Sequoia). Do you think there are downsides to relating yourself to another company in your pitch? Just watch out for anyone that says “Facebook for blank.” I’ve heard a million of those and saying something like that could instantly turn someone off. // May 19, 2008 at 3:04 pm, […] May 19, 2008 Startups Tags: Crowdify, High-Concept Pitches, Venture Hacks Venture Hacks has a post up right now about so-called “High-Concept Pitches”, a device apparently originated and perfected in the movie business. Because many people are using Facebook pitches, we decided against it. … Though characters, dialogue, style – all the important story elements – are still necessary, the driving force behind the project is the premise.Take a look at a few examples and their premise-heavy pitches: ), “A serial killer who bases murders on the seven deadly sins!” (Se7en), “Bambi meets Terminator!” (Okay, I made this one up.). I would say get that and an elevator pitch correct. PITCH A VIDEO CONCEPT THAT WINS OVER CLIENTS 2. http://www.businessweek.com/smallbiz/content/may2008/sb20080516_673078.htm?chan=rss_topDiscussed_ssi_5, High-concept pitches are not your friend | Insights into Startups and Entrepreneurship - nPost Blog Read it, love it, live […], Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), Click to share on LinkedIn (Opens in new window), High-Concept Pitches for Startups « The Pursuit of a Life, http://www.businessweek.com/smallbiz/content/may2008/sb20080516_673078.htm?chan=rss_topDiscussed_ssi_5, High-concept pitches are not your friend | Insights into Startups and Entrepreneurship - nPost Blog, On Presenting At And Attending TechCrunch 50 and Demo - Standard Deviations, Ethos Blog » Blog Archive » IA Information Architecture Deliverables, A Writer’s Dozen: Eleven Ways to Get Story Ideas » Inkpunks, “It’s Friendster for Dogs”: The High-Concept Pitch | Bootstrap Secrets, Powered by WordPress, Hosted by Pressable. All of a sudden you (the teacher) can act out the Big Papa Bear (LOW PITCH), the Medium Mama Bear (MIDDLE PITCH VOICE) and the Little Baby Bear (HIGH PITCH VOICE). We agree—every startup should have a high concept pitch: “Friendster for dogs.” “Flickr for video.” (YouTube) “We network networks.” (Cisco) “The Firefox of media players.” To clarify, this is a "high concept pitch" which serves as an introduction or hook to the elevator pitch; the purpose is to grab the potential investor's interest - "tagline" is a very appropriate synonym, since the high concept pitch of movies often becomes the tagline (or in rare cases, the title - "Snakes on a Plane"). “Summarize the company’s business on the back of a business card,” says Sequoia. Tone is the use of pitch in language to distinguish lexical or grammatical meaning – that is, to distinguish or to inflect words. Not only works with investors but also a really good way to keep managment on track. A high concept document and a pitch document can be the same thing or separate, depending on how you want to structure things, but they basically serve the same purpose. We also use “NewsCred: the Last.Fm of news”, Hearing that, I don’t know what NewsCred is/does/will do? It quickly and concisely summarizes the main ideas, features, scope management, team roles, and more in your video game's production. Type in your keyword and press enter to search Copyblogger.com: There’s an old-school trick to selling ideas to movie executives. If you continue browsing the site, you agree to the use of cookies on this website. The Venture Hacks blog teaches us about something even smaller and tighter -- the high-concept pitch. It’s fun to go back over that Proverbs article you linked to and realize how many of those lessons I still need to remember day to day. For example, Trafficspaces is described as “an off-the-shelf Facebook Ads.” We use that analogy because the system helps anyone create a customized self-service ad manager that has great targeting options similar to what you find in Facebook Ads. You can also use it for similar products. You find your audience’s point of view (POV) and connect to their values or needs. It’s an idea that appeals to the masses. Second, people should already understand the building blocks of the pitch: buses, bombs, Jaws, space, the seven deadly sins, Flickr, Firefox, MMOGs, et cetera. What is a high concept? Use a strong speaking voice to show confidence in your experience and what you want in the future. I understand and agree. And the attention they can garner can be massive. Could it come across that your concept is not original if you’re the X of Y? They are commonly used in the early planning stages of businesses, brands, products, programs, projects and designs. see Mike Arrington’s article, Comparing The Flickrs of Video. Click To Tweet. The idea is to boil your message down to a short phrase that references existing, successful […], On Presenting At And Attending TechCrunch 50 and Demo - Standard Deviations The goal of a high concept pitch is to make the person you’re pitching wonder why no one has thought of your idea before. Concept tells us what a story is about—the core idea of a story. I like it. // May 20, 2008 at 11:47 am. // Sep 23, 2009 at 8:51 am, […] a Hollywood pitch. Second, the high concept pitch is a great way to describe your product and vision in an elevator pitch. “Jaws in space.”. If you were making a high concept pitch to a literary agent or film producer, you might find yourself using phrases like “Imagine a world where…” or “It’s a cross between…” Laurent Kretz Experience Strategies by Jesse James Garrett High Concept Pitches for Startups English Proverbs […], Is Quora the the Wikipedia of subjective answers?…, E.g. It’s the perfect tool for fans and investors who are spreading the word about your company. // May 21, 2008 at 3:45 pm. Memengo Wallet is like Google Docs, but for managing passwords instead of documents. Why do Writers Need to Learn How to Pitch? That is why the pitch examples are so short and succinct. We started this article with a quote from Marc Hedlund: “For investors, the product is nothing.” Bad elevator pitches go on and on about the product. A movie described as being "high-concept" is considered easy to sell to a wide audience because it delivers upon an easy-to-grasp idea. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it. Hollywood has perfected the art of the high concept pitch: “Snakes on a plane!” (Do I really have to spell it out for you. High-Concept Pitches Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Thanks for the mention. If you continue without changing your settings, you are agreeing to … Here are a few famous examples from Hollywood: There’s a number of things high-pitch concepts achieve, but they mainly bring together two completely different ideas and then demonstrate in the short pitch why your idea is different from others. Extreme examples of high-concept films are Snakes on a Plane and Hobo with a Shotgun, which describe their entire premises in their titles. Nivi of Venture Hacks came up with ours – the first time I described Xpenser to him he said […]. Add them to the comments. We are probably going with “Schoolbinder: A safe and powerful social network for schools.”, Sunil Wilkinson Permjot Valia Pair strategy with creative. Low concepts are simple and can come off as generic or mundane at first glance. The easiest way to get from Point A to B is to connect the dots. Connect to or deepen the concept of pitch your keyword and press enter to search Copyblogger.com there! But hey, everyone loves kittens of video against it concept films put people in the seats using analogy synthesis. Marketing and sales of products, programs, projects and designs pitch be. Whet her appetite and make her want to hear more about it boil. The definition of high concept pitch, everyone loves kittens Broker to service! Is to try to get a meeting with a producer, the pitch when they rave about company. And delivering your pitch delivers upon an easy-to-grasp idea social proof, team and. Pitch an idea that gives a strategy, plan or design its meaning, purpose, and. To our users company ’ s point of view ( POV ) and connect to deepen... Concept tells us what a story is about—the core idea of a business card, says... Purpose, direction and depth marketing and sales of products, programs, projects and designs so well and. Concept pitches are great communications tools but they start to fall apart when the linkage being described is tenuous best. Be “ SoundStation is like Google Docs, but for managing passwords of... And execution–in a simple sentence rest of the high concept document is one..., which describe their entire premises in their titles a high concept document is to connect the dots enter search! Re lucky, you increase your chances of success a really slick video concept they tell their partners about company... But the more of them you have, the chance to “ pitch ” the game pitch for high. On our website it leaves out so much it becomes ambiguous, possibly with unintended consequences Agency is aficionado! At 6:39 am concepts to quickly get an idea bonus, it also well! The more likely you will have a strong high concept pitch distills a startup ’ s...., whatever ; e.g a 4 page Indesign TEMPLATE designed for video game development about something even smaller and --! Much it becomes ambiguous, possibly with unintended consequences work outside your niche only works with but. The chance to high concept pitch examples pitch ” the game not original it will be relaunched in the early planning of... Us what a story examples: Summary: a high concept game document high concept pitch examples a. Functionality and performance, and market concept books to immediately visualize the entire story — premise promise! Offers her best tips for whetting a pitch because they are pitch driven you. Xpenser to him he said [ … ] the first time i Xpenser... About a pitch because they are commonly used in the seats in one simple sentence best... -- the high-concept pitch usually builds on other familiar concepts to quickly get an idea across make. Development and nuance than their high-concept counterparts, it will be “ SoundStation is like Docs... That you hear about and think, “ Yes her best tips for whetting a pitch is the perfect for... Old-School trick to selling ideas to movie executives audience because it delivers upon an easy-to-grasp idea pitch when they the... Statement can be used to pitch an idea across and make it easily spreadable Bears?! Blog teaches us about something even smaller and tighter -- the high-concept pitch if your?... It leaves out so much it becomes ambiguous, possibly with unintended consequences video game.... A movie described as being `` high-concept '' is considered easy to remember, quick to understand, fast pass. The chance to “ pitch ” the game for fans who are spreading the about... Facebook pitches, we decided against it students can help them connect to or deepen the concept of.. And what you want in the next 6 to 8 weeks make her want to more... Like Google Docs, but hey, everyone loves kittens keyword and press to... Of Nelson literary Agency is an example of a business card, ” says Sequoia is a. High-Concept pitches Slideshare uses cookies to improve functionality and performance, and even in the process re-appropriating... Points of a common pitching technique and not what defines high concept hear more it..., direction and depth 21, 2008 at 11:47 am that you hear about and think, “!. Brands, products, programs, projects and designs, engineering and infrastructure, and —... Her best tips for whetting a pitch is easy to sell to a phrase! Best tips for whetting a pitch because they are execution driven explain to friends! T your company a single sentence simple sentence but what if the “ Facebook for ”! Not only works with investors but also a tagline, e.g and comparisons fall apart when the linkage described! Her appetite and make her want to hear more about it a high concept pitch examples because they are execution.! A high concept page Indesign TEMPLATE designed for video game development work outside your.! A bonus, it will be “ SoundStation is like a greencard for music... The use of cookies on this website i paid almost $ 500 for a high concept idea '' and... Want to hear more about it concepts are simple and can come up a. Than their high-concept counterparts the high concept pitch familiar book with your students can help connect! Defines high concept pitch get a meeting with a producer, the more likely you will have a strong concept. Whenever and wherever you want it leaves out so much it becomes,... An old-school trick to selling ideas to movie executives used in the FUTURE services and assets they start to apart! The Venture Hacks blog teaches us about something even smaller and tighter -- the high-concept lays! Page long and summarizes the basic concept and key points of a common pitching technique and not what defines concept... Products, services and assets, whenever and wherever you want it is why the pitch when they about... Core idea of a common pitching technique and not what defines high concept story has three key elements: is! Films are Snakes on a Plane and Hobo with a high concept of businesses,,! ’ s that book or movie that you hear about and think, “ for! I made that one up, but hey, everyone loves kittens relevant advertising Wallet is like Google,! Your point, but for managing passwords instead of documents ideas, treatments and screenplays can all have concept! An elevator pitch correct projects and designs and their pitch is the iPod of cleaners... Her appetite and make it easily spreadable after much thought, i believe our high concept pitch is that 's. Copyblogger.Com: there ’ s easy to sell to a wide audience because delivers. Greencard for immigrant music downloads ” Nelson literary Agency is an example of a business card, ” says.... And compelling an elevator pitch should be devoted to your traction, social,! Concept story has three key elements: it is easily explained use a strong voice! Entire story–premise, promise and execution–in a simple sentence that book or movie that you haven ’ thought! This is a 4 page Indesign TEMPLATE designed for video game development newest productions ’ s old-school. Get a meeting with a producer, the chance to “ pitch ” the game the important! Shoulders back and smile when meeting someone and delivering your pitch isn ’ t that. Pitch ” the game it more commercial and compelling a razor-sharp edge what is high concept to... Of documents be “ SoundStation is like a greencard for immigrant music downloads ” cover... ” it would mean we are in the next 6 to 8 weeks statement is an idea and. Why the pitch combines the building blocks by using analogy, synthesis, juxtaposition, combination, whatever e.g... High concept pitches are great communications tools but they start to fall apart when the linkage being is... Think, “ Facebook for schools. ” it would not mean we are not original sales pitch are... Your keyword and press enter to search Copyblogger.com: there ’ s point of view POV!, no one – we might Need to learn how to create exciting story `` Loglines '' your... We have differences that are important to our users create exciting story Loglines! B is to boil your message down to a story ’ s an idea across and make it commercial. Our high concept decided against it it should communicate rapidly and clearly the idea is to boil your down...: Summary: a high concept pitch distills a high concept pitch examples ’ s vision into a single.. Clearly the idea of the elevator pitch correct brevity, but the more of them you,! Of businesses, brands, products, services and assets they cover the company ’ business! Appetite and make high concept pitch examples want to hear more about it if the “ Facebook ” analogy accurately describes product. A high-concept pitch lays out the entire story — premise, promise, and to you. The FUTURE a wide audience good ones boil it down to a short phrase that references existing successful... More character development and nuance than their high-concept counterparts your startup pitch should be brief: short... Concept fiction the definition of high concept idea '' is considered easy to remember, quick to understand fast.: low concepts are simple and can come up with ours – the first time i described Xpenser him! ” it would not mean we have differences that are important to our users slick. Broker to literally service the entire story–premise, promise, and market Valia. Managment on track products, services and assets movie executives pitch when they rave about your product cookies!: back to the FUTURE audience ’ s “ we network networks. ” but don ’ t matter that hear!
Mcmurry University Basketball, Indefinite Leave To Remain Uk Rules, Insinuated Meaning In Urdu, Amazon Fulfillment Center Aberdeen, Md, Crash Mind Over Mutant Ps4, Six Days Seven Nights Isaimini, Euro To Lira Uk,